Retailing

Retailing are all the activities directly related to the sale of goods and services to the ultimate consumer. Nike is almost entirely a retail company with the exception of selling plastic products to other manufacturers. Their products are sold in a variety of retailing operations such as non-store retailing, specialty stores, discount stores, and department stores. Nike sells its products to an estimated 20,000 retail accounts in the United States and in almost 200 countries around the world.