Monday, November 30, 2009

Product development

Developing new products is vital in any goods oriented company. No matter how successful a product may be, it is inevitable that the product's life cycle will reach an end at some point. Therefore, the pressure is on the company to create new products that will appeal to their target markets. Nike has adapted to the new digital world and has "Essentially, Nike has stuck a wire in sports," said Clare Hamill, Vice President of Nike Equipment. Nike's plan is to release five new tech-savvy products by the Holiday season.

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