Nike has a reputation for introducing unique and revolutionary products into the market. Nike actually has a specific area for innovators called "the kitchen" at there headquarters in Oregon where few are permitted access. The Kitchen is considered the brains behind the operation and the "cooks" are responsible for the majority of the new Nike products ranging from the Jordan line to the new Nike ID.
Nike ID is a recent concept that allows you to customize your gear. At first, Nike ID only consisted of shoes which was revolutionary in itself. Consumers had access from either their mobile phone or via Internet to build their own "ideal" shoe from the sole design, to the color of the laces. Nike ID now has it's own separate website that first allows you to choose from a variety of languages all over the world. The next step is deciding what product you would like to personalize; whether it is a t-shirt, an athletic jersey, or footwear, it is all up to the consumer. Once the consumer is finished, he/she then submits their billing and mailing information and within a matter of weeks, their cutsom design is in their possession.
Nike ID is a recent concept that allows you to customize your gear. At first, Nike ID only consisted of shoes which was revolutionary in itself. Consumers had access from either their mobile phone or via Internet to build their own "ideal" shoe from the sole design, to the color of the laces. Nike ID now has it's own separate website that first allows you to choose from a variety of languages all over the world. The next step is deciding what product you would like to personalize; whether it is a t-shirt, an athletic jersey, or footwear, it is all up to the consumer. Once the consumer is finished, he/she then submits their billing and mailing information and within a matter of weeks, their cutsom design is in their possession.
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