New Products

One of Nike's new products currently in development is the Personal Sports Audio (PSA) Play 120. The MP3 is at an all time high in sales and Nike saw this as a golden opportunity for a new product. The device was designed to be compatibale, portable, and convenient to its users. Nike teamed up with the digital audio industry leader: S3 to assure that these qualities will be implemented. The product consists of three parts: the headphones, the portable player, and a remote to control the player. The portable player is designed to be attached to the arm so it will not interfere while the user is exersising. The remote is a hand held device that allows you to change the music or sports channel without ever having to touch the portable device itself. Because there are so many MP3 players already in the market, Nike designed the PSA Play 120 in order to fit the unique needs of an athlete, and not just the average consumer.