Best Buy Prices

During my process of pruchasing a t.v. at Best Buy, I noticed a few different pricing strategies. At first we began out search looking for a smaller t.v. for the time being. We realized that there were no sales on the t.v.s that we were searching for. The t.vs "on sale" were the higher position brand t.v.s. Even though the t.v. was still more than what we planned on spending, the sale gave the consumer (which was me in this situation) a perception of a deal or bargain. We decided to buy a Sony which was $200 more than what we expected to spend. The combination of the sale on the t.v. and the difference in position between Sony and Dynex were the deciding factors that altered our purchase decision.