Sales Promotion

Sales Promotion is one of the four components in the Promotional Mix. The other three components are advertising, personal selling, and public relations. The Sales Promotion aspect gives the consumers a incentive to purchase a good or service immediately. Some sales promotions include coupons and rebates, premiums, loyalty marketing programs, contests and sweepstakes, sampling, P-O-P, and the Internet. Nike has incorporated a variety of these techniques to give their consumers that much more of a reason to buy their products. One of Nike's more recent sales promotion was the AF1 playoffs. The purpose was to promote their new NikeID website which allows you to customize your Nike products. The contest was set up so that anyone could enter by just visiting the NikeID website and creating a shoe design. The top five shoe designs, voted by the contestants themselves, will receive an exclusive pair of Nike Air Force 1's that aren't sold to the public.