Time of Change

Parker has outlined his plan in order to adapt to the fast changing digitally savvy consumer. He plans to reshape the managment structure and add one hundred new company stores worldwide in the next three years. "We're fundamentally changing the way we organize the company," Parker says. Although Parker's plan seems ambitious, some analysts doubt that he could actually meet his goal of more than a nine percent increase in sales each year for the next five years. Analysts have projected that it would be near impossible to accomplish this goal with out turning around the slumping sales in Europe, Japan, and the U.S. basketball market, which acounts for nearly 3.5 billiion dollars in the market segment.