Ethics

Ethics became a main concern for Nike in the late 1990's due to the negative media attention on child labor in Asian, Latin, and other global subcontractors that employed children even younger than 10 years old. In the past 10 years Nike has organized a global public relations campaign in attempt to turn around their reputation. Presently, each manufacturer follows strict employee guidelines including age regulations and required work permits. Nike has redeemed themselves from the child labour issue but now faces criticism in terms of work conditions in countries other than America. In Indonesia, nearly a third of the workers experienced verbal abuse. Currently, Nike is working with Global Alliance to allow more favorable work conditions and create an equal workforce throughout the world. All in all, Nike is taking a step in the right direction and corporate social responsibility influences their decisions more and more each day.