New CEO in town

Nike has never been known for their conservative ways but no one expected the new CEO, Mark Parker, to begin his strageic planning so aggressivley. Parker made a statement when he brought fourth his ambitous plan that would increase revenues by eight billion dollars in the next five years. Parker showed the doubters that he meant business when he offered German National Soccer Federation 778 million dollars in order for Nike to sponcer it's national team for the next ten years. The offer brought controversy between the two sports rivals, Nike and Adidas, because Adidas has been the the longtime sponcer for the German team.