Current status

Nike has now expanded its line into other sports throughout the world. Nike still holds the largest market share in the United States and global despite the fact that Adidas and Reebok merged in 2005. Recently Nike has been forced to offer sales as high as 50% in responce to a decrease in market share. Phil Knight along with other senior managers have planned to cut down own staff and shut down facilities world wide. It seems Nike isn't the only company to make long term changes in order to try and ensure their safety from the hard economic times.