Global Marketing

Global marketing isn't new to the Nike franchise. Nike began as a partner to a Japanese shoe distributor and they haven't lost their touch to the outside world since. The most recent change in the global market is the rapid growth of interactive and mobile marketing. Nike has focused their efforts on the mobile aspect which now offers customers the capability of customizing their own shoe and purchasing them all on their cellphone. Another recent marketing strategy was implemented globally through the mobile market. Bluetooth enabled billboards that would automatically send a message to people walking past telling them to run to the nearest Nike store. A virtual stopwatch would start upon reading the message and the fastest time each day would receive a free pair of shoes. Across three cities in three weeks there was 250,000 Bluetooth messages sent, 15,000 participants, and 63 pairs of Nike shoes were awarded.