Marketing: A new age
The lifespan of magazines and newspaper adds have come to a halt for the shoe industry faster than they ever could have imagined. Now that these marketing strategies have become less effective, marketers have begone searching for new opportunities to get the word out about their brands. Just as things couldn't look worse for these poor marketers, blogs hit the scene. Blogs allow marketers to interact with their target markets on more of a personal level while still maintaining their marketing goals. Blogs are also considered to be entertaining so bloggers don't mind spending the extra time to read the posts and not just look at the pictures. The old marketers would argue "Just because you made a blog doesn't mean people are going to read it," but that's where blog communities come in to play. Once you join the blog communities and contribute to fellow blogs, the traffic of your sight is guaranteed to increase. Someday the blog could reach the notoriety of the top five footwear blogs which bring in an estimated 22 million impressions a month, according to google analytics.
The lifespan of magazines and newspaper adds have come to a halt for the shoe industry faster than they ever could have imagined. Now that these marketing strategies have become less effective, marketers have begone searching for new opportunities to get the word out about their brands. Just as things couldn't look worse for these poor marketers, blogs hit the scene. Blogs allow marketers to interact with their target markets on more of a personal level while still maintaining their marketing goals. Blogs are also considered to be entertaining so bloggers don't mind spending the extra time to read the posts and not just look at the pictures. The old marketers would argue "Just because you made a blog doesn't mean people are going to read it," but that's where blog communities come in to play. Once you join the blog communities and contribute to fellow blogs, the traffic of your sight is guaranteed to increase. Someday the blog could reach the notoriety of the top five footwear blogs which bring in an estimated 22 million impressions a month, according to google analytics.
Multi-Segmenting strategy
Although some might assume Nike would only implement one broad target market for all sports lovers, each sport requires a different marketing mix. Football, for example, appeals to the more violent, and "ready for war" mentality. Nike responded to their consumers by creating the "Pro Combat campaign" at the start of this years football season. Who better to advertise the campaign than the leading rusher for last year's NFL season:
Adrian Pereron (photo on right)
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