Although Nike may be one of the sports apparal and footwear giants, they wouldn't be nearly as successful with out the business partners they have today. One of Nike's more recent partnership agreements was with the Apple company. Nike and Apple introduced a product that syncs your running shoes to your ipod. A sensor is placed inside the shoe in order to record the different running variables such as distance, time, pace, and even calories burned. A receiver is attached to the ipod which allows the runner to check the status of his or her run at any time on the face of the ipod or just listen in to the periodic audible feedback that is transmitted through the headphones.
The product creates sales and marketing opportunites for both companies involved. The faithful Nike runners that were on the fence as to which MP3 player to buy have now made up their minds and the current ipod users have that much more reason to purchase those Nike Air Zoom's they always wanted.
The product creates sales and marketing opportunites for both companies involved. The faithful Nike runners that were on the fence as to which MP3 player to buy have now made up their minds and the current ipod users have that much more reason to purchase those Nike Air Zoom's they always wanted.
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