Nike Takes a hit

During the normally boring media period of Thanksgiving break, Nike's biggest endorsee, Tiger Woods, faced intense media attention. Tiger Woods was involved in a car accident that took place only a few streets away from his house at 2:00 AM in the morning. The accident provoked controversy considering there arent many practical reasons why I am man worth more than a billion dollars would be driving this late at night. Tiger offered a statement that weekend refuting any "rumors" being created by the media. Contrary to Tiger's statement, the truth was un-veiled when three women came out to admit they had been sexually involved with Tiger Woods. Tiger Woods offered a statement with his sincere apoligies yet the truth could not be undone. Nike displayed their support for Tiger when they offered this statement: "Tiger and his family have Nike's full support. We respect Tiger's request for privacy and our thoughts are with Tiger and his family at this time." After all, Tiger Woods isn't the only sports giant to be the target of negative media attention. Kobe Bryant, Michael Vick, and Michael Phelps are a few names that come to mind.