Now that Mark Parker has settled in as the head of the Nike operations, he plans to make a difference in more than just their market share. One of Nike's more well known public contributions was established before Mark Parker came to office. The Livestrong cancer charity is heavily endorsed and supported by Nike. Mark Parker has urged to Nike to continue their social responsibility. Parker demonstrated it wasn't just took with the launch of the new Nike RED in thirteen countries around the world. Nike has created Nike RED, which are red laces in order to support the African Aids Charity. 100 percent of the Nike RED profits are donated to the Global fund.
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